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Facebook Unveils #Hashtag Strategies for Advertisers
ADOTAS — After months of speculation, Facebook has finally announced that it will be incorporating hashtags onto the world’s largest social network. Hashtags have become widely popular on other social...
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SmartFocus Launches New Product Enhancements to Help Marketers Deliver...
NEW YORK, October 22, 2013 (ADOTAS) – SmartFocus , a global leader in real-time, personalized cloud marketing, today announced the availability of its October 2013 product release. This release...
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Q&A with Tagboard CEO Josh Decker: Has the Industry Gone Hashtag Crazy?
ADOTAS — Marketers today are apparently very high on hashtags. This ubiquitous symbol made popular by Twitter has quickly become a staple in commercials and online campaigns as a way to inject a bit of...
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Let’s Stop Debating Whether or Not Super Bowl Ads are Worth It
ADOTAS — Every year the industry debates whether or not Super Bowl ads are worth the millions of dollars that brands invest for a TV spot (current estimate for the 2014 Super Bowl: $4 million for a...
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Stop Treating Social Like Display!
EDITOR’S NOTE: This article, originally published on January 4, 2013, placed at No. 10 in our 20 most popular articles of the year. ADOTAS – Social media ad spending is on the rise, with BIA/Kelsey...
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JBL Turns Tweets Into Music for Grammy Campaign
ADOTAS — In celebration of the 56th Annual GRAMMY Awards, today JBL launched “JBL Tweet Music,” a new digital experience that transforms tweets into music. Twitter users can tweet as they normally...
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Newsjacking Super Bowl XLVIII, Plus 17 Hashtag Predictions
ADOTAS — When Mark Twain was at a meeting of the Society of the Army of the Tennessee on November 12, 1879, he proclaimed, “I never could make a good impromptu speech without several hours to prepare...
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Spoiler Alert: Gold Medal Olympic Sponsors on Social
ADOTAS – We’re midway through the 2014 Olympic games and with Sochi being several hours ahead of the U.S., the social media community is buzzing 24/7. Engagor, the platform for real-time customer...
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Hashtag Hacking: How to Balance Daring with Digital Decorum
ADOTAS – Digital marketing continues to present new ways to snap up and engage new users. That’s why it’s so exciting — and also why it can be so dangerous. After all, it isn’t always safe on the...
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Instagram Hits 300 Million Active Users, Announces Verified Accounts And...
Instagram announced it now has 300 million active users. They’ve added 100 million actives just nine months after announcing its 200th—but that doesn’t mean it’s making money. Too bad a picture isn’t...
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